Postel at the service of smart health screening campaigns
The Poste Italiane Group promotes the importance of health prevention
Postel, a company of the Poste Italiane Group, has promoted the “Smart Screening” solution, aimed at promoting citizens’ adherence to health prevention campaigns promoted by the local health authorities. The service provides a complete kit, distributed via post officers, which includes an invitation letter, an information leaflet with instructions, an RFIDtagged self-sampling tube and a return envelope with RFID matched to the tube. The citizen receives the kit at home, follows the sampling instructions and returns the sample.
During the dispatch of samples, the envelopes are checked by means of an electronic read-out that signals any mismatch errors. The Microsoft Power BI dashboard analyses and organises campaign data, highlighting response times, effectiveness of communication channels and providing customised reports.
With PowerBI’s OpenAI functions, future campaign trends are analysed and actions are suggested to make them more effective, considering channels, optimal times to send, more effective content and target profiling. The simulations provide data on costs, time, effectiveness and traffic generated in the workshops, enabling informed decisions for the design of new campaigns.
Postelvideo also makes it possible to enrich communication with customised and interactive videos to convey prevention messages clearly and effectively. The service offers secure tracking and correct matching of samples thanks to Smart Label/RFID technologies, reducing costs and acceptance times.