The ESG advisory model
A Guided Advisory Platform
Through the creation of an online platform, Poste Italiane offers an advisory model focused on sustainable investments. The Guided Advisory Platform aims to supplement the client’s existing information set with information on the ESG Synthesis Profile and the score on each individual ESG pillar.
This model focuses on a specific product catalogue, including financial criteria and ESG preferences of the client, e.g. product and client knowledge, advice and suitability, and disclosure to the client. Each product in the catalogue is associated with an ESG score based on two levels, an overall pillar score and a category score, also providing a representation of ESG characteristics. In the profiling process, the client’s level of interest and preferences on the ESG topic is explored, based on which a minimum portfolio score is associated with the individual pillar.
Thanks to the introduction of specific safeguards that verify the minimum portfolio score of each pillar, according to the client preferences gathered from the MiFID Questionnaire, advice is given in relation to financial drivers. The control is in addition to those of the current adequacy model. With reference, however, to disclosure to the customer, the recommendation report is enriched with indications on the consistency of the proposed products with respect to personal ESG preferences and with the changes in terms of the single pillar score, between the pre- and post-recommendation portfolio. Within the information sheet of each product, the Consulting Platform provides information in the ESG field, and in the “product sheet” item, the scores relating to each driver are broken down (E, S, G).